RADIO REACHES 93% OF ALL CONSUMERS EVERY WEEK
Despite increasing demands on our time from all quarters…and despite ever-expanding media choices…an impressive 93 percent of all Americans age 12 and older tune into Radio for information, entertainment, or discussion over the course of each and every week!


RADIO REACHES 72% OF ALL CONSUMERS EVERY DAY

Radio is a daily habit for Americans of all ages. Listening to our favorite Radio programs is as much a part of our daily routine as taking our vitamins, working out, or going to work or school. On any given day, close to three-quarters (72 percent) of the 12+ population makes time for Radio listening.


RADIO REACHES CUSTOMERS EVERYWHERE

Radio was the original mobile electronic medium and remains a flexible choice for tune-in no matter where we are, where we’re going, or what we’re doing. All day long, all week long, Radio reaches active consumers at home, at work, in their cars, and in other locations. Portability and ubiquity insure that Radio will reach consumers closest to the point where they make their daily purchase decisions — small or large!




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